performance and proof
Real visibility,
real results.
Campaign data from in-school screens and digital, straight from the source.
3.4M+
IMPRESSIONS DELIVERED
63,000+
STUDENT CLICKS
2,869
APPLICATION ACTIONS
$1.12 CPC
>56% below industry avg
Highlights at-a-glance
Real results from institutions like yours.
Campaign
Full-Funnel Recruitment
Focus
Multi-channel recruitment
Key Results
✓ 3.4M Impressions
✓ 2,869 Application Actions
✓ 1.85% Blended CTR
Campaign
Video + CTV
Focus
High-attention video formats
Key Results
✓ 468K Impressions
✓ 20.5% Completion
✓ 1.75% CTR
Campaign
Paid Search Performance
Focus
Capturing high-intent demand
Key Results
✓ 11.69% CTR
✓ $1.12 CPC
Campaign
Programmatic Awareness
Focus
Spring enrollment window
Key Results
✓ 129K Impressions
✓ 2x Industry Benchmark
Breaking down the numbers
We take the time to understand your goals and your market. And we deliver results.
Multi-Channel Student Recruitment
the goal
A Canadian university needed to build program awareness and reach prospective students across multiple channels during a key recruitment window.
the ondeck approach
Ran a coordinated campaign across social, programmatic display, video, and paid search to sustain visibility and capture high-intent traffic.
outcomeS
✓ 3.4M impressions
✓ 63,019 clicks
✓ 2,869 application actions
CTR exceeded typical cross-channel benchmarks for higher ed. Performance held because students were already familiar with the brand before the click.
MBA Program Recruitment
the goal
A Canadian university needed to capture prospective students actively searching for MBA programs in a competitive digital environment.
the ondeck approach
Executed a Targeted paid search campaign aligned with program intent and geographic priorities, with ongoing bid and budget optimization
outcomeS
✓ 11.69% CTR
✓ $1.12 cost per click
✓ CPC 50%+ below industry average
CTR significantly above benchmark. CPC well below industry range. High intent, lower cost. Proof that paid search works harder when awareness is already built.
Spring Enrollment Window
the goal
A community college needed to maintain visibility and drive traffic during the spring enrollment window.
the ondeck approach
Ran a programmatic campaign to sustain awareness across relevant digital channels during the spring enrollment window.
outcomes
✓ 129,469 impressions
✓ 0.16% CTR
✓ 2x industry benchmark (vs. 0.08% typical)
CTR exceeded typical cross-channel benchmarks for higher ed. Awareness held through the full enrollment window, not just peak weeks.
High-Attention Formats
the goal
A public community college wanted to reinforce awareness using high-attention formats during the decision window.
the ondeck approach
Executed a YouTube and Connected TV campaign focused on sustained visibility and engagement with prospective students.
outcomes
✓ 468,947 impressions
✓ 1.75% CTR
✓ 20.5% video completion rate
CTR more than 2x typical benchmarks for video campaigns. Video amplified results because students already recognized the brand.
TRUSTED BY INSTITUTIONS ACROSS USA & CANADA
From our partners
“Our digital advertising has been part of why we've seen a 57% increase in enrollment."
Manager of Comms & Digital Recruitment, OnDeck University Partner
“I deal with a lot of ad providers and campaigns. With OnDeck, everything has been smooth, clear, and efficient. Makes a huge difference in my day-to-day."“
Advertising & Media Lead, OnDeck University Partner
"OnDeck is nimble. They monitor bids, budgets, and platform performance closely and make real-time adjustments. Nothing slips through the cracks."
Production & Marketing Director, OnDeck University Partner
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