OnDeck understands that it is often difficult to keep up with evolving trends and privacy restrictions in the digital landscape. We strive to become an extension of your Marketing team - and we're pretty fun and knowledgeable too! Whether you have 30 members on your team or 1, we work with your institution's unique goals by effectively targeting diverse demographics beyond social media trends. With strategic planning and innovative placement options, OnDeck offers tailored and unique strategies to engage with your core audiences from Gen Z to mature students, to working professionals and families. Let us help you bring your marketing strategies to the next level. 

Billboards, transit ads, bus benches… they’ve got their place. But what about getting in front of students in their high schools, where they have guidance and resources to inquire about your ad? Yeah, it’s a big deal.

It’s our most powerful tool and we can’t be more proud of it... OnDeck has a massive network of 6’ freestanding digital screens in your feeder high schools. Get your message in front of students every school day, in the environment they’re comfortable in.

Drive engagement and connect with your audience across all social platforms. This is how you build relationships and keep prospective students interested. Carefully curating your message to each platform will pay big enrollment dividends!

Facebook – Might be faux pas with the under 30 crowd, but Facebook still plays a huge role in leveraging secondary influencers like parents, guidance counsellors, and graduate students. And Facebook has done a good job innovating with its ads opportunities, so we still encourage proper Facebook ad buying

Instagram – The curated, beautiful and highly visual environment of IG can make your message immediately impactful. This is where engagement thrives and targeting tactics (hello programmatic retargeting!) are extremely important. Get your audience from “just browsing” to “just requested info” on Insta

TikTok - TikTok’s dominance in short-video content makes it ideal for reaching undergraduate prospects with compelling, interactive ads. We utilize your existing lists, Lookalike Targeting, and Retargeting strategies to captivate and engage an attentive audience familiar with your institution.

Twitch - Harness the dynamic engagement of Twitch to connect with undergraduate prospects through real-time interaction. Our innovative social media marketing approaches on this streaming platform help you reach new audiences and drive enrollment growth.

Snapchat – Often seen as the group chat app for Gen Z, Snapchat remains a powerhouse for reaching younger demographics through direct engagement. With innovative ad formats and targeting options, Snapchat offers a unique avenue for brands looking to connect authentically with the next generation. So, while Snapchat might not be everyone's first choice, savvy advertisers recognize its potential to captivate and influence the trendsetters of tomorrow.

YouTube - While often associated with entertainment and influencers, YouTube remains a pivotal platform for capturing diverse audiences. Its extensive reach spans beyond mere viewership to active engagement, making it a prime arena for brands aiming to connect deeply with tech-savvy millennials and Gen Z. With versatile ad formats and robust analytics, OnDeck continues to evolve with YouTube and explore its evolving advertising capabilities so that we can effectively reach and resonate with your target audiences.